Gap
I designed the brand identity and site for Thomas Street, Gap Inc’s internal digital innovation agency. Research into fashion, retail and digital agencies informed the visual direction, while the street’s 32-degree angle inspired the identity’s central mark.
Research explored digital agencies and brands across the fashion and retail sectors, informing a visual identity that ranged from understated to bold.
Named after the New York street where both organisations were based, the identity was inspired by the 32-degree angle of Thomas Street, creating a simple mark rooted in the company's heritage.
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