About
Based in London, I work remotely with startups, agencies and global organisations across long-term engagements and smaller projects, designing sites, applications and digital products.
My work spans research, strategy, user experience, interface design, design systems and experimentation. I use AI throughout the design process, from exploring research, data and analytics to developing ideas and building functional prototypes.
My largest recent engagement was with FINN, a leading German car subscription company, where I spent over five years working on the B2C shopping experience.
Expertise
Product design
Product strategy & discovery
Responsive site & app design
Interaction & interface design
Design systems
Experimentation & conversion optimisation
AI-assisted design & prototyping
Digital brand design
Clients
FINN
Barclays
BMW
PlayStation
Toyota
Mastercard
McKinsey & Company
General Motors
EY
Hotjar
BT
BP
Vodafone
Shell
Shazam
Adidas
Gap
The Royal Mint
Abel & Cole








