I bring together clear thinking and considered design, from the first idea to the smallest detail.

I define problems, design solutions and help build products, working closely with product and engineering teams from early ideas through to delivery.

Most recently, I spent five years at FINN, focusing on experimentation and conversion across car discovery, pricing and checkout, alongside retention and B2B work.

I use AI to question briefs, make sense of research and data, and explore different design directions. Combined with my design experience, it helps me move from an early idea to a working prototype quickly, giving teams something concrete to test and develop.

I’m interested in freelance projects and permanent roles with the right product and team, ideally working remotely.

Currently available.

Problem definition

User research

Journey mapping

Conversion optimisation

A/B testing

Product design

Interaction and visual design

Sites and apps

Digital branding

Components and design system contributions

Functional prototypes

AI-assisted design

Developer handoff

Collaboration with engineering

FINN

Google

Barclays

BMW

PlayStation

Toyota

Mastercard

McKinsey & Company

General Motors

EY

Hotjar

BT

BP

Vodafone

Shell

Shazam

Adidas

Gap

The Royal Mint

Abel & Cole

Brilliant Basics

Dare

Eight Inc

Framestore

Isobar/Glue

Native

Ogilvy

Radley Yeldar

Salterbaxter

Sapient

Sennep

W12

Wunderman