Ganda

About

Based in London, I work remotely with startups, agencies and global organisations across long-term engagements and smaller projects, designing sites, applications and digital products.

My work spans research, strategy, user experience, interface design, design systems and experimentation. I use AI throughout the design process, from exploring research, data and analytics to developing ideas and building functional prototypes.

My largest recent engagement was with FINN, a leading German car subscription company, where I spent over five years working on the B2C shopping experience.

Expertise

Product design

Product strategy & discovery

Responsive site & app design

Interaction & interface design

Design systems

Experimentation & conversion optimisation

AI-assisted design & prototyping

Digital brand design

Clients

FINN

Google

Barclays

BMW

PlayStation

Toyota

Mastercard

McKinsey & Company

General Motors

EY

Hotjar

BT

BP

Vodafone

Shell

Shazam

Adidas

Gap

The Royal Mint

Abel & Cole

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