Cazoo

Product design for Cazoo during its founding phase, translating an early print-led brand into a digital experience for buying used cars entirely online.

Cazoo set out to challenge a fragmented, low-trust market by making buying a used car feel as simple and transparent as any other online purchase. I helped turn that proposition into an end-to-end customer journey.

My work covered vehicle discovery, search and filtering, PLPs and PDPs, alongside finance, part exchange and checkout. The challenge was to make a complex, high-value purchase feel clear, convenient and trustworthy.

Trust was central to the experience, from transparent pricing and detailed vehicle information to inspections, warranties, home delivery and the 14-day return promise.