https://gandalondon.com Ganda Mon, 02 Jun 2025 18:17:12 +0000 https://gandalondon.com en https://gandalondon.com/Home Thu, 15 Mar 2018 19:19:09 +0000 Ganda https://gandalondon.com/Home Hello, I'm Tony Goff-Yu. I have over twenty years of design experience across branding, user experience, user interaction and visual design. This is my work. https://gandalondon.com/FINN-1 Wed, 08 Sep 2021 12:06:13 +0000 Ganda https://gandalondon.com/FINN-1 FINN Since 2021 I’ve been helping this Munich based car subscription company. RoleUX/UI, Testing Year2021 - Present AgencyDirectClientFINN <img width="2880" height="12040" width_o="2880" height_o="12040" data-src="https://freight.cargo.site/t/original/i/1f9a55b9c39dbc6164c50b69ab1bc87048801c5d54d8c7e7647f0e7ca4b3c67a/FINN_Home.jpg" data-mid="234065525" border="0" src="https://freight.cargo.site/w/1000/i/1f9a55b9c39dbc6164c50b69ab1bc87048801c5d54d8c7e7647f0e7ca4b3c67a/FINN_Home.jpg" /> I led the redesign of their site following a rebrand in 2021. The new brand direction focused on radical simplicity - stripping out secondary headings, using bold, clear typography, and embracing white space to create a cleaner, more focused experience. <img width="2880" height="8358" width_o="2880" height_o="8358" data-src="https://freight.cargo.site/t/original/i/1ba49846bff8644499dda5e1579110e9a8dd1182132c5bd5ac4ba2d2c6f827c5/FINN_Landing.jpg" data-mid="234065526" border="0" src="https://freight.cargo.site/w/1000/i/1ba49846bff8644499dda5e1579110e9a8dd1182132c5bd5ac4ba2d2c6f827c5/FINN_Landing.jpg" /><img width="2880" height="8080" width_o="2880" height_o="8080" data-src="https://freight.cargo.site/t/original/i/96d1e447eeda484c33c9951889c05e93ab710cf391beb17d24fd262443423512/FINN_Guide.jpg" data-mid="234059103" border="0" src="https://freight.cargo.site/w/1000/i/96d1e447eeda484c33c9951889c05e93ab710cf391beb17d24fd262443423512/FINN_Guide.jpg" /><img width="2880" height="3652" width_o="2880" height_o="3652" data-src="https://freight.cargo.site/t/original/i/f0e49135b15139ccbfd3feea97e412f8c7b010d96975580b7c801d67d72b3b6d/Dash.png" data-mid="237738215" border="0" src="https://freight.cargo.site/w/1000/i/f0e49135b15139ccbfd3feea97e412f8c7b010d96975580b7c801d67d72b3b6d/Dash.png" /> I’ve supported FINN with extensive A/B testing to optimise conversion. I’ve also played a key role in evolving the brand for greater flexibility across more channels. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/35c15102f4a6c942b851502414d9ef1ef2cd446752dbbb9311b0fe8425b652d2/FINN_Branding1.jpg" data-mid="234059105" border="0" src="https://freight.cargo.site/w/1000/i/35c15102f4a6c942b851502414d9ef1ef2cd446752dbbb9311b0fe8425b652d2/FINN_Branding1.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4868f3e320c71224d0b257a8154f0664f3b4bd6b6a86edd70151afb66621f582/FINN_Branding2.jpg" data-mid="234059107" border="0" src="https://freight.cargo.site/w/1000/i/4868f3e320c71224d0b257a8154f0664f3b4bd6b6a86edd70151afb66621f582/FINN_Branding2.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/850fdd43c7dbc93ccab6066c7f8137dc4e1c62cda76aa29395937785c23c8a4b/FINN_Branding3.jpg" data-mid="234059109" border="0" src="https://freight.cargo.site/w/1000/i/850fdd43c7dbc93ccab6066c7f8137dc4e1c62cda76aa29395937785c23c8a4b/FINN_Branding3.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/324647451f73616ab7b63e8b8082d6d97d3f3d67cdbcff0f0d5884debd2aa122/FINN_Branding4.jpg" data-mid="234092738" border="0" src="https://freight.cargo.site/w/1000/i/324647451f73616ab7b63e8b8082d6d97d3f3d67cdbcff0f0d5884debd2aa122/FINN_Branding4.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/95bcb77d538295b34258c1e7c22c4114e02225a736cd4467001c370a6c70203f/FINN_Ad1.jpg" data-mid="234059113" border="0" src="https://freight.cargo.site/w/1000/i/95bcb77d538295b34258c1e7c22c4114e02225a736cd4467001c370a6c70203f/FINN_Ad1.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3c4ae8ffe4fb68932a1b904fa29d50c2c5895edb4e45dbdd4aa3c689c3358dff/FINN_Ad2.jpg" data-mid="234059112" border="0" src="https://freight.cargo.site/w/1000/i/3c4ae8ffe4fb68932a1b904fa29d50c2c5895edb4e45dbdd4aa3c689c3358dff/FINN_Ad2.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b7681be6e84d985dd14a7ecc0e878c023cce7594964a9aae8b5216c393e19edb/FINN_Deck1.jpg" data-mid="234065715" border="0" src="https://freight.cargo.site/w/1000/i/b7681be6e84d985dd14a7ecc0e878c023cce7594964a9aae8b5216c393e19edb/FINN_Deck1.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4fd1fb6cbcc50dde16f0dc45ca34ddcf823b94ef73d1fc7e68b430d06e80a88d/FINN_Deck2.jpg" data-mid="234066058" border="0" src="https://freight.cargo.site/w/1000/i/4fd1fb6cbcc50dde16f0dc45ca34ddcf823b94ef73d1fc7e68b430d06e80a88d/FINN_Deck2.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/31c5c136ab646d20366ee3347dfdb2d88595a9bb7cb5e221d9a2c2efb3fa4a2d/FINN_Deck3.jpg" data-mid="234072363" border="0" src="https://freight.cargo.site/w/1000/i/31c5c136ab646d20366ee3347dfdb2d88595a9bb7cb5e221d9a2c2efb3fa4a2d/FINN_Deck3.jpg" /> https://gandalondon.com/Gorilla-Gorilla Wed, 21 Feb 2024 13:58:39 +0000 Ganda https://gandalondon.com/Gorilla-Gorilla Gorilla Gorilla Site design for an independent film and animation studio. RoleUX/UI Year2024 AgencyDirectClientGorilla Gorilla <img width="2880" height="10492" width_o="2880" height_o="10492" data-src="https://freight.cargo.site/t/original/i/51bc182c1327cf1988b344de18ea9102c75c0f2d8ffaf3f472cb19f465a063d0/Gorilla-Gorilla.jpg" data-mid="234043171" border="0" src="https://freight.cargo.site/w/1000/i/51bc182c1327cf1988b344de18ea9102c75c0f2d8ffaf3f472cb19f465a063d0/Gorilla-Gorilla.jpg" /> https://gandalondon.com/Inpay Mon, 02 Jun 2025 18:17:12 +0000 Ganda https://gandalondon.com/Inpay Inpay Site design for a global banking network. RoleUX/UI Year2023 AgencyTelescopicClientInpay <img width="2880" height="14998" width_o="2880" height_o="14998" data-src="https://freight.cargo.site/t/original/i/cd37101e0902f7d7fcaa7f2df0238f37b2f316de5483bff44fd1163dbb598071/Inpay_Home.jpg" data-mid="234092284" border="0" src="https://freight.cargo.site/w/1000/i/cd37101e0902f7d7fcaa7f2df0238f37b2f316de5483bff44fd1163dbb598071/Inpay_Home.jpg" /> <img width="2880" height="12510" width_o="2880" height_o="12510" data-src="https://freight.cargo.site/t/original/i/b09f225c0a87fb4b4b9dd1851de379720806cfd363614aeba13f166afe1c95cb/Inpay_Careers.jpg" data-mid="234092311" border="0" src="https://freight.cargo.site/w/1000/i/b09f225c0a87fb4b4b9dd1851de379720806cfd363614aeba13f166afe1c95cb/Inpay_Careers.jpg" /> https://gandalondon.com/Haemnet Wed, 04 Sep 2024 10:23:48 +0000 Ganda https://gandalondon.com/Haemnet HaemnetSite redesign for a specialist research and communications consultancy working in the bleeding disorders community. RoleUX/UI Year2023 AgencyDirectClientHaemnet <img width="2880" height="9506" width_o="2880" height_o="9506" data-src="https://freight.cargo.site/t/original/i/d24686dc1a7e1a303cd39c884385823ba44eed80b8d56f0844397061cd1e7202/Haemnet.jpg" data-mid="234093130" border="0" src="https://freight.cargo.site/w/1000/i/d24686dc1a7e1a303cd39c884385823ba44eed80b8d56f0844397061cd1e7202/Haemnet.jpg" /> https://gandalondon.com/Sport-Unleash Mon, 02 Jun 2025 11:27:58 +0000 Ganda https://gandalondon.com/Sport-Unleash Sport Unleash Site design for a service that identifies children's athletic potential by analysing their physical attributes.&nbsp; RoleBranding, UX/UI Year2024 AgencyToptalClientSport Unleash <img width="2880" height="14432" width_o="2880" height_o="14432" data-src="https://freight.cargo.site/t/original/i/56f88751444fe7140bd3f465ff9a09ecd0acc54be9e6019c0a6adb2d3021f014/SportUnleash.jpg" data-mid="234042835" border="0" src="https://freight.cargo.site/w/1000/i/56f88751444fe7140bd3f465ff9a09ecd0acc54be9e6019c0a6adb2d3021f014/SportUnleash.jpg" /> https://gandalondon.com/Lionel Fri, 28 Jul 2023 11:24:10 +0000 Ganda https://gandalondon.com/Lionel Lionel Design concept for a site that would help users to check if their car was ULEZ compliant and recommend similar cars to their own if it wasn’t. RoleUX/UI, Branding Year2023 AgencyNAClientNA <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/113b643c529731f2dec7d4b5890c0d5b84b0ed9087c70e09a9eccfd55df1d4f4/1.png" data-mid="186341857" border="0" src="https://freight.cargo.site/w/750/i/113b643c529731f2dec7d4b5890c0d5b84b0ed9087c70e09a9eccfd55df1d4f4/1.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/a1ff42e7194f3282cc78cc985869008ea7d2713d5ca64a6e859b21aff352abe9/6.png" data-mid="186337253" border="0" src="https://freight.cargo.site/w/750/i/a1ff42e7194f3282cc78cc985869008ea7d2713d5ca64a6e859b21aff352abe9/6.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/7d6b765cc0ff6eeb4a831d432f77ef89857390b9afaad0c54524dfb583b5e41f/10.png" data-mid="186339461" border="0" src="https://freight.cargo.site/w/750/i/7d6b765cc0ff6eeb4a831d432f77ef89857390b9afaad0c54524dfb583b5e41f/10.png" /> By using an existing car as a starting point (using DVLA data obtained by the cars registration number) we can check to see if it passes the ULEZ test (using TFL ULEZ data).If it fails we can take the DVLA data and start a conversation around what a user wants in their new car by leveraging what we know about the car (make, model, colour, fuel, type etc) and the abundance of car data available online.&nbsp; <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/00d2ce08257e0110aae9f9717c3cc1d4544361c01ecf175b72d158131f04c372/14.png" data-mid="186337255" border="0" src="https://freight.cargo.site/w/750/i/00d2ce08257e0110aae9f9717c3cc1d4544361c01ecf175b72d158131f04c372/14.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/ec9de106474ee9e4826d4855c5712f425ff56e138bbd8551b9e3bac51a8986e0/16.png" data-mid="186337256" border="0" src="https://freight.cargo.site/w/750/i/ec9de106474ee9e4826d4855c5712f425ff56e138bbd8551b9e3bac51a8986e0/16.png" /> The idea for Lionel came about when my mother-in-law was having to reluctantly replace her 16 year old car for a new car which was ULEZ compliant.For those not familiar with ULEZ, the Ultra Low Emission Zone is a zone around London that was introduced in 2019 to reduce air pollution by charging drivers of polluting vehicles (older cars with petrol and diesel engines) £12.50 a day if they drive within the zone.&nbsp; The zone was expanded in October 2021 to cover more of London and will be expanded for the third time in August 2023 to cover the whole of Greater London. This latest extension was the one which I took more notice of as my mother-in-law tried to find a new car that was both compliant and of the same make and model as her current car, whilst not costing a huge amount of money - suffices to say this was a difficult task due to the state of the used car market.I put together a deck around this concept and a basic prototype that you can see below. Presentation Prototype <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5601326f7322243428f516aaae3c62a841ef3debf86f1918080c211f45d87d60/1.png" data-mid="186339683" border="0" src="https://freight.cargo.site/w/1000/i/5601326f7322243428f516aaae3c62a841ef3debf86f1918080c211f45d87d60/1.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d3ab935da8bdd4a16b3004043a9c056c51b10fc2946d1d5f9dea56f49a84d697/2.png" data-mid="186339682" border="0" src="https://freight.cargo.site/w/1000/i/d3ab935da8bdd4a16b3004043a9c056c51b10fc2946d1d5f9dea56f49a84d697/2.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9814e19a276f9da202108a26fe2e726ef8022eb27a0b387867dcab3a71bebbd6/3.png" data-mid="186339681" border="0" src="https://freight.cargo.site/w/1000/i/9814e19a276f9da202108a26fe2e726ef8022eb27a0b387867dcab3a71bebbd6/3.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f3fc6fa3d9356672bc65a6ad9c84058da0425a4f474062f6d02ce01e398bd749/4.png" data-mid="186339680" border="0" src="https://freight.cargo.site/w/1000/i/f3fc6fa3d9356672bc65a6ad9c84058da0425a4f474062f6d02ce01e398bd749/4.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1083bb541dbdd62e5e626f9fe36d990af86337d840047304f5cddceec021198a/5.png" data-mid="186339679" border="0" src="https://freight.cargo.site/w/1000/i/1083bb541dbdd62e5e626f9fe36d990af86337d840047304f5cddceec021198a/5.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fda93c2469fdd16004b017be88195bc1fcd1d878c1c5b659e26fea4a711964d3/6.png" data-mid="186339678" border="0" src="https://freight.cargo.site/w/1000/i/fda93c2469fdd16004b017be88195bc1fcd1d878c1c5b659e26fea4a711964d3/6.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/484a93d6b6ba3001ea4b3bf062d94672586066a6869adcf3b9920ac715e4a769/7.png" data-mid="186339677" border="0" src="https://freight.cargo.site/w/1000/i/484a93d6b6ba3001ea4b3bf062d94672586066a6869adcf3b9920ac715e4a769/7.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/31f86adc468a71e57ccc332bde2daa086ebb1f4fe33e6ec44695cf355ad7e40b/8.png" data-mid="186339676" border="0" src="https://freight.cargo.site/w/1000/i/31f86adc468a71e57ccc332bde2daa086ebb1f4fe33e6ec44695cf355ad7e40b/8.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fd89eb49f7f6aec05821bb9ff1df3bb7cc0717bed0834053d8d278dd212e68a5/9.png" data-mid="186339675" border="0" src="https://freight.cargo.site/w/1000/i/fd89eb49f7f6aec05821bb9ff1df3bb7cc0717bed0834053d8d278dd212e68a5/9.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9c896aa697f109779167d486e3fd6524618dc57ebcb04d8f519749734b8b88ac/10.png" data-mid="186339674" border="0" src="https://freight.cargo.site/w/1000/i/9c896aa697f109779167d486e3fd6524618dc57ebcb04d8f519749734b8b88ac/10.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3b2551c071c01b5bc2d4e9b4892921212f25be797ff1e3df6dd6268ff67a48db/11.png" data-mid="186339673" border="0" src="https://freight.cargo.site/w/1000/i/3b2551c071c01b5bc2d4e9b4892921212f25be797ff1e3df6dd6268ff67a48db/11.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7c4c22b10169e8475062d80174fe8b4401979e4cc82b30539f1dcdc529c939d2/12.png" data-mid="186339672" border="0" src="https://freight.cargo.site/w/1000/i/7c4c22b10169e8475062d80174fe8b4401979e4cc82b30539f1dcdc529c939d2/12.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6801b7fb919cd490da3f2f6ac51d55bf8164f38577a19572ecc7a210bdf7b805/13.png" data-mid="186339671" border="0" src="https://freight.cargo.site/w/1000/i/6801b7fb919cd490da3f2f6ac51d55bf8164f38577a19572ecc7a210bdf7b805/13.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7d25177030bb4d7d439168fc1946cb24119a430976625a7548b520c96d2955e0/14.png" data-mid="186339670" border="0" src="https://freight.cargo.site/w/1000/i/7d25177030bb4d7d439168fc1946cb24119a430976625a7548b520c96d2955e0/14.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/01caa5bc66ba9fee1d00c3ce835034bd41a57cacfb8f046d02b7dc93884d6c43/15.png" data-mid="186339669" border="0" src="https://freight.cargo.site/w/1000/i/01caa5bc66ba9fee1d00c3ce835034bd41a57cacfb8f046d02b7dc93884d6c43/15.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9ed4461ee823d688795d372d223a68108ff1d65c03b59fc18401edeb8e654be4/16.png" data-mid="186339668" border="0" src="https://freight.cargo.site/w/1000/i/9ed4461ee823d688795d372d223a68108ff1d65c03b59fc18401edeb8e654be4/16.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a7873ea0ab4fabb5a9f7d6371b11815ed8bcb06055c3888c8467f94415b325ce/17.png" data-mid="186339667" border="0" src="https://freight.cargo.site/w/1000/i/a7873ea0ab4fabb5a9f7d6371b11815ed8bcb06055c3888c8467f94415b325ce/17.png" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/52be192d13228d1890fb624c6d88d36b37889f619339fabd852d255d5a91c428/18.png" data-mid="186339666" border="0" src="https://freight.cargo.site/w/1000/i/52be192d13228d1890fb624c6d88d36b37889f619339fabd852d255d5a91c428/18.png" /> As don’t have the development knowledge to explore this further this will remain a design concept. I would however be happy to speak to anyone who wanted to make this a reality. https://gandalondon.com/Telescopic Thu, 30 Jun 2022 09:29:42 +0000 Ganda https://gandalondon.com/Telescopic Telescopic Branding and site design for a digital transformation agency. RoleBranding, UX/UI Year2022 AgencyDirectClientTelescopic <img width="2880" height="13341" width_o="2880" height_o="13341" data-src="https://freight.cargo.site/t/original/i/32c339b4adf394bd72d7268036558f1b2ed75d805665ef0745d3956ce2baef51/Home.jpg" data-mid="146793476" border="0" src="https://freight.cargo.site/w/1000/i/32c339b4adf394bd72d7268036558f1b2ed75d805665ef0745d3956ce2baef51/Home.jpg" /> Since 2013 Telescopic has been making technology more accessible by providing personalised digital solutions for their clients. In 2022 they wanted to evolve their brand to better reflect this offering. We started off with some research into minimal, mostly geometric, logos as Telescopic liked the simplicity of their current logo just not the shape or meaning behind it. <img width="3200" height="1600" width_o="3200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2c552924967d98e73d596cb7398394e5af03964e59d8ca82f241f038c29fcb03/Old-logo-min.jpg" data-mid="146793205" border="0" src="https://freight.cargo.site/w/1000/i/2c552924967d98e73d596cb7398394e5af03964e59d8ca82f241f038c29fcb03/Old-logo-min.jpg" /><img width="3840" height="2193" width_o="3840" height_o="2193" data-src="https://freight.cargo.site/t/original/i/e2acfcbcdd04604ed091ee07952ce718ea44f7387dad6a4357acd1dc44d022dc/Research.jpg" data-mid="147197551" border="0" src="https://freight.cargo.site/w/1000/i/e2acfcbcdd04604ed091ee07952ce718ea44f7387dad6a4357acd1dc44d022dc/Research.jpg" /> After this I sketched up some ideas thinking about what the mark should represent. The meaning of Telescopic fitted in well with the new values of the company. The idea of looking at a client's problems, be it big or small, and being able to identify and focus on their needs. Telescopic 1a: of, relating to, or performed with a telescope. b : suitable for seeing or magnifying distant objects. 2: seen or discoverable only by a telescope telescopic stars. 3: able to discern objects at a distance.Key considerations for the logo was something that was both simple and minimal which could be animated in some way to get across the idea of focusing on a problem. <img width="3586" height="2880" width_o="3586" height_o="2880" data-src="https://freight.cargo.site/t/original/i/4434e1f093e20ffe43275b192fa44d1c7139ee0dd7f44535e6f804434165270c/Sketches-min.jpg" data-mid="147197715" border="0" src="https://freight.cargo.site/w/1000/i/4434e1f093e20ffe43275b192fa44d1c7139ee0dd7f44535e6f804434165270c/Sketches-min.jpg" /> <img width="2731" height="526" width_o="2731" height_o="526" data-src="https://freight.cargo.site/t/original/i/33dc5e2f2cf5d735a5694084eaab8bbc94573a0861cc31d598b7f6f38d60c536/Logos-min.jpg" data-mid="146793260" border="0" src="https://freight.cargo.site/w/1000/i/33dc5e2f2cf5d735a5694084eaab8bbc94573a0861cc31d598b7f6f38d60c536/Logos-min.jpg" /> <img width="1386" height="208" width_o="1386" height_o="208" data-src="https://freight.cargo.site/t/original/i/e41237e90cdb2ac1ce67e89ea19a07807027c5992cc30fdd76232f9697c64d0a/Logo-Full.gif" data-mid="146764606" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/e41237e90cdb2ac1ce67e89ea19a07807027c5992cc30fdd76232f9697c64d0a/Logo-Full.gif" /> For the brand colours we looked at tweaking the existing blue to a darker, more midnight blue, but Telescopic felt that the brand should be friendlier and warmer (especially with the beautiful illustrations that were being worked on by Val Blondel). In the end we settled on a bright coral that was a little more distinct and ownable in the technology space. <img width="3888" height="2989" width_o="3888" height_o="2989" data-src="https://freight.cargo.site/t/original/i/b02c73eb3b04c59a4b1cf7228eb1a46924600492587030697c0ec37aa8639ead/Shapes-min.jpg" data-mid="146793266" border="0" src="https://freight.cargo.site/w/1000/i/b02c73eb3b04c59a4b1cf7228eb1a46924600492587030697c0ec37aa8639ead/Shapes-min.jpg" /> <img width="4986" height="3712" width_o="4986" height_o="3712" data-src="https://freight.cargo.site/t/original/i/27f1004488d9c5b889a2e879db5116900b9f1a80a1359919bfbabbba6ab7f533/Brand-min.jpg" data-mid="146793277" border="0" src="https://freight.cargo.site/w/1000/i/27f1004488d9c5b889a2e879db5116900b9f1a80a1359919bfbabbba6ab7f533/Brand-min.jpg" /> <img width="3728" height="4010" width_o="3728" height_o="4010" data-src="https://freight.cargo.site/t/original/i/d44f1a15257cacf5ce2f3a06c03b8dfeee200a335b3995dd6df5ad99af33b2b9/Mask-min.jpg" data-mid="146793279" border="0" src="https://freight.cargo.site/w/1000/i/d44f1a15257cacf5ce2f3a06c03b8dfeee200a335b3995dd6df5ad99af33b2b9/Mask-min.jpg" /> <img width="2880" height="5401" width_o="2880" height_o="5401" data-src="https://freight.cargo.site/t/original/i/099491d5ee7018cab85d609a0a4728be9cb9a6f2393b2d81552e064efabf2dc0/Colours-min.jpg" data-mid="146793281" border="0" src="https://freight.cargo.site/w/1000/i/099491d5ee7018cab85d609a0a4728be9cb9a6f2393b2d81552e064efabf2dc0/Colours-min.jpg" /> <img width="2880" height="1770" width_o="2880" height_o="1770" data-src="https://freight.cargo.site/t/original/i/73d2d58c9bd0c2adc1452409961bd1a78aa862f6f0060288a848ab4eab205baa/Menu-min.jpg" data-mid="147198270" border="0" src="https://freight.cargo.site/w/1000/i/73d2d58c9bd0c2adc1452409961bd1a78aa862f6f0060288a848ab4eab205baa/Menu-min.jpg" /> <img width="1232" height="830" width_o="1232" height_o="830" data-src="https://freight.cargo.site/t/original/i/d7f583d27b1f4ecc07eed0e3e8eb2b54e9f27a7460c0444d6df91a4fbfdd81c4/Logo.gif" data-mid="147198520" border="0" src="https://freight.cargo.site/w/1000/i/d7f583d27b1f4ecc07eed0e3e8eb2b54e9f27a7460c0444d6df91a4fbfdd81c4/Logo.gif" /> https://gandalondon.com/Pretty-Green Thu, 14 Apr 2022 13:25:50 +0000 Ganda https://gandalondon.com/Pretty-Green Pretty Green Site design for a&nbsp;Creative Communications Agency. RoleUX/UI Year2022 AgencyTelescopicClientPretty Green <img width="2880" height="15670" width_o="2880" height_o="15670" data-src="https://freight.cargo.site/t/original/i/5e225a1a1998100def53b8529c87d3f2aae2a252e978b02ad025e4ca0d8e12b7/PrettyGreen.jpg" data-mid="234093265" border="0" src="https://freight.cargo.site/w/1000/i/5e225a1a1998100def53b8529c87d3f2aae2a252e978b02ad025e4ca0d8e12b7/PrettyGreen.jpg" /> https://gandalondon.com/Takumi Sun, 21 Mar 2021 22:55:51 +0000 Ganda https://gandalondon.com/Takumi TakumiSite redesign for a leading global influencer marketing agency. RoleBranding, UX/UI Year2021 AgencyDirectClientTakumi <img width="2880" height="19458" width_o="2880" height_o="19458" data-src="https://freight.cargo.site/t/original/i/9612cfc8e624b1ce1aca1725a651fc303ec68a0517439e14225cc820fcc7b6a9/Home-min.jpg" data-mid="106775123" border="0" src="https://freight.cargo.site/w/1000/i/9612cfc8e624b1ce1aca1725a651fc303ec68a0517439e14225cc820fcc7b6a9/Home-min.jpg" /> In my brand research I was struck by Takumi’s 2020 sizzle reel which worked really well in showing the variation of their creators and work. The randomness in its speed, image sizes and styles helped to show the diverse type of work that was being done within the social/influencer space by their creators. <img width="1304" height="610" width_o="1304" height_o="610" data-src="https://freight.cargo.site/t/original/i/e48a3aab9fc8c6440617fae8e48c68235c3b15b4015f498c7fc1d23f1e09f878/Apr-09-2021-15-18-57.gif" data-mid="104756394" border="0" src="https://freight.cargo.site/w/1000/i/e48a3aab9fc8c6440617fae8e48c68235c3b15b4015f498c7fc1d23f1e09f878/Apr-09-2021-15-18-57.gif" /> Using this as a base I then set about creating a layout which used a lot of offset panels and blocks, to allow the site to feel less rigid and uniform. This image treatment was applied to the homepage within the CMS, allowing Takumi to modify the words, images and colours to change up their messenging whenever they needed to. <img width="2880" height="10184" width_o="2880" height_o="10184" data-src="https://freight.cargo.site/t/original/i/7eeb35ff0d628347fb2eebdf7ac6cc0aba7445eaebd50ab00fc80db556487d3e/Work-min.jpg" data-mid="106774337" border="0" src="https://freight.cargo.site/w/1000/i/7eeb35ff0d628347fb2eebdf7ac6cc0aba7445eaebd50ab00fc80db556487d3e/Work-min.jpg" /> By using their clients colours and assets we were able to add a lot of the colour into the case study pages. Likewise we utilised fading on scroll so that pages faded between coloured sections to avoid the site appearing too blocky. Footer sections also faded in on scroll and loaded a random image to add some texture and detail to the pages. <img width="2880" height="15376" width_o="2880" height_o="15376" data-src="https://freight.cargo.site/t/original/i/4fc271502be19ccfafe5d84eef246d6e2e3f8c705822aaef34730c86f5eb4fab/Case-Studies---Holland---Barrett-min.jpg" data-mid="106775125" border="0" src="https://freight.cargo.site/w/1000/i/4fc271502be19ccfafe5d84eef246d6e2e3f8c705822aaef34730c86f5eb4fab/Case-Studies---Holland---Barrett-min.jpg" /><img width="2880" height="3332" width_o="2880" height_o="3332" data-src="https://freight.cargo.site/t/original/i/ce3cd084c9d2202b4cbfd7592ba1907b8ef252d5b5920bf543eca1d055ef1c52/404-LG-min.jpg" data-mid="106775127" border="0" src="https://freight.cargo.site/w/1000/i/ce3cd084c9d2202b4cbfd7592ba1907b8ef252d5b5920bf543eca1d055ef1c52/404-LG-min.jpg" /> We also did some soft branding work for Takumi, retiring their previous logo and working up a series of example treatments using their workmark filled in, outlined and at various angles and sizes. <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e2e61f4f3eda89626b8ac72ce88d1a1e0449106c3179f759189a8d08b06a1980/8-min.jpg" data-mid="104757993" border="0" src="https://freight.cargo.site/w/1000/i/e2e61f4f3eda89626b8ac72ce88d1a1e0449106c3179f759189a8d08b06a1980/8-min.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/12c97341756a3347e9007a9a0c259194142db05a8614ded526ff4ba019165f04/9-min.jpg" data-mid="104757989" border="0" src="https://freight.cargo.site/w/1000/i/12c97341756a3347e9007a9a0c259194142db05a8614ded526ff4ba019165f04/9-min.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7db220910a90441e4692a7d52411630de21b26af5a4fee5b9e0877cd8bf7976a/10-min.jpg" data-mid="104757990" border="0" src="https://freight.cargo.site/w/1000/i/7db220910a90441e4692a7d52411630de21b26af5a4fee5b9e0877cd8bf7976a/10-min.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d79e7890dc4b81c3647dfc0245bd231ec6b1741c43beaaab0f822c2ccaae0058/11-min.jpg" data-mid="104757991" border="0" src="https://freight.cargo.site/w/1000/i/d79e7890dc4b81c3647dfc0245bd231ec6b1741c43beaaab0f822c2ccaae0058/11-min.jpg" /> <img width="2880" height="1800" width_o="2880" height_o="1800" data-src="https://freight.cargo.site/t/original/i/564054dd78714f87c24960b41756c13faf77f54ea12ca474ba9a6599710525ae/12-min.jpg" data-mid="104757992" border="0" src="https://freight.cargo.site/w/1000/i/564054dd78714f87c24960b41756c13faf77f54ea12ca474ba9a6599710525ae/12-min.jpg" />