Strategy for
what’s next.
I’m Mike Litman, a strategy and innovation leader with 15+ years across product, brand and emerging technology, working with Google, Nike, Netflix and Meta.
Contact15+
Years in strategy, product and innovation
$3.2m
Emerging-tech capability built from zero at MediaMonks
R/GA
Strategy Director, with senior roles at MediaMonks, Contagious and Dare
Clients
NikeGoogleNetflixGucciMetaadidasBMWMcLarenP&GUnileverSonyTikTokStarbucksRedditSalesforceMagic LeapChelsea FCBraun
What I do
Positioning
Working out what new capabilities mean for a business, who they’re useful for and how to position them.
Proposition development
Turning emerging capabilities into clear customer value and compelling market narratives.
Product strategy
Opportunity identification and consumer insight, shaped into products that solve real customer and business problems.
Go-to-market
Taking new products to market, from Magic Leap’s consumer-to-enterprise pivot to a $3.2m capability built at Monks.
Experience
Cultural Capital Labs
Director, AI & Product Innovation Strategy, 2025–presentIndependent strategy and innovation practice focused on helping businesses identify and develop valuable applications of AI and emerging technology.
Digital Frontier
Innovation Strategy Director & AI Enablement, 2025Led innovation strategy for a future-focused technology media business, shaping new editorial products, commercial propositions, partnerships and go-to-market activity across AI, wearable technology and emerging innovation.
Monks
Senior Director, Brand & Innovation Strategy, 2019–2025Founded and scaled a global emerging-technology capability from zero, generating more than $3.2m in revenue from a new international business line.
R/GA
Strategy Director, Product Positioning & GTM, 2019Developed global positioning, messaging and go-to-market strategy for Magic Leap as the spatial-computing business expanded its focus from consumer technology into enterprise applications.
Contagious
Head of Digital, 2017–2018Served as the company’s first Head of Digital, helping brands understand how changes in technology, platforms and consumer behaviour were creating new commercial and creative opportunities.
Burst
Founder, 2013–2017Founded a micro-content agency and grew it to acquisition.
AnalogFolk
Strategist, 2012Shaped digital strategy and campaign thinking for consumer brands, from audience insight through to launch.
Poke
Strategist, 2011Developed digital propositions and brand experiences, working closely with design and technology teams.
Dare
Strategist, 2010Supported digital and social strategy for brand clients during the early years of the social web.
Beat the Gaffer (opens in a new tab)
A football prediction game fronted by a comic character. Live for the Premier League 26/27 season.
Slack Dashboard (opens in a new tab)
459 channels. 3,312 messages. 1,859 URLs. 90 days of my personal knowledge workspace, visualised.
CultureTerminal (opens in a new tab)
Cultural intelligence from 140+ sources. A Bloomberg Terminal for culture.
The Pattern (opens in a new tab)
AI culture briefing published every weekday, synthesising 150+ sources into a podcast using my cloned voice.
The Relevance Index (opens in a new tab)
1,200 brands scored on cultural relevance. Weekly automated pipeline.
Sociology of Capitalism (opens in a new tab)
Are big brands culturally relevant? 74 brands tracked daily.
Modern Retro (opens in a new tab)
100 brands as 1970s storefronts. 857 AI images. Real e-commerce, real sales.
Trove (opens in a new tab)
Save links. See your taste mapped. A personal engine that reveals what you’re drawn to.
Taste OS (opens in a new tab)
Score any brand’s taste. 5 dimensions, 100 points. A framework for what you feel.
The Visible Shelf (opens in a new tab)
99 books. Phone photos. A visual library.
Little London (opens in a new tab)
160 weekend activities for London families. Updated daily.
Oishii London (opens in a new tab)
Japanese food in London. The real spots.
London Pub Guide (opens in a new tab)
London’s best pubs. Curated.
First Out (opens in a new tab)
The fastest way off the tube. 259 stations, all 11 lines.
Buggy Smart (opens in a new tab)
A conversational voice agent mapping buggy accessibility across London, with 10,000+ real-world calls across 1,200+ venues.
First Order (opens in a new tab)
AI calls London restaurants to find the one dish you have to order.
With Moshi (opens in a new tab)
AI phone answering for UK restaurants. Never miss a booking call again.
The Queue Index (opens in a new tab)
If there’s no queue, is it even good? Weekly AI-called wait times for London’s best restaurants.
Forest Quiz (opens in a new tab)
303 questions about Nottingham Forest. Built for matchday.
Forest Flash Cards (opens in a new tab)
Top Trumps-style card game. 30 players, 3 modes.
Nihongo (opens in a new tab)
Japanese learning app. 4 levels, 5 study modes.
Everywear (opens in a new tab)
Wearable tech news. Daily digest.
Signals & Shifts (opens in a new tab)
Culture tracking dashboard. 5 domains, real-time signals.
Cultural Capital Labs (opens in a new tab)
The studio brand. An umbrella for everything I build.
Cultural Capital FYI (opens in a new tab)
Cultural capital explained. 10 brands scored. 5 principles.
Taste Machines (opens in a new tab)
A newsletter about AI and taste. Where machines meet judgement.
You Are What You Save (opens in a new tab)
A one-page essay on curation as identity.
Media Tsundoku (opens in a new tab)
Digital hoarding, beautifully explained. Tsundoku for the internet age.
The New Flex (opens in a new tab)
An essay on new status symbols. The old flex was what you bought.
Ask Mike (opens in a new tab)
AI answers in my actual voice. Ask anything about my work.
Brand Audit (opens in a new tab)
Score any brand’s cultural relevance using my framework.
Taste Genome (opens in a new tab)
Compare your taste profile against mine.
Taste Arbitrage (opens in a new tab)
Find undervalued brands before the market catches up.
Predictions (opens in a new tab)
AI-powered brand relevance forecasts.
Recognition
BIMA 100
Tech Pioneer
Business Insider
30 Most Creative
Published author
BCS, 2024
AdWorld
Keynote, 2024
The Webby Awards
Executive Academy Judge, 2022–2025
“An entrepreneurial, creative, detail-orientated business operator. Much more multi-faceted now. Hire him.”
Let’s talk about
what’s next.
Contact
© 2026 Michael Litman. All rights reserved.