JTI

Pitch work for JTI, a global tobacco and vaping company focused on innovation and sustainability.

Role
UX/UI

Year
2016

Agency
Radley Yeldar

Client
JTI

The brief was for a new, clean, playful and less corporate site which would engage users, around the company's core principles which would eventually lead to the larger discussion around smoking - both in terms of under age smoking, the risks associated with smoking and the new technologies that would make smoking safer in the future.

Following two days of design research looking at a variety of well designed sites across a large number of sectors, I created a series of new principles which the site needed to adhere to.

They were clear, simple, fresh, engaging, bold and playful.

I set about creating a route across a homepage, navigation example and a content page using these new principles together with the companies existing brand guidelines.