Improbable Defence
I worked on a new site for Improbable’s Defence division from January to March 2021. The business combines scientific modelling, advanced artifical intellienge and data analytics to create a powerful simulation platform tailored to the needs of the defence community.
Role
UX/UI
Year
2021
UX/UI
Year
2021
Agency
Direct
Client
Improbable
Direct
Client
Improbable
![](https://freight.cargo.site/t/original/i/1a512174607f63cdee9272446b13ce4e7732603179c673ea407909ca96a87c5d/Home-min.jpg)
As a lot of the technology being developed is Super Top Secret™️ there wasn’t a huge amount of content or assets that could be shown on the site.
We decided to take the site down a very minimal, clean, look and feel which worked well in standing out from the competition and also enabled very little content to go a long way. By using lots of white space, big type and looping videos we were able to create a fairly engaging site with very little content.
![](https://freight.cargo.site/t/original/i/adfc3ce3fc80d3516e7f84dab7d4dd279fcc4fce857ed625396e90925a79d79d/Platform---Rapid--low-risk-development-min.jpg)