Improbable Defence

I worked on a new site for Improbable’s Defence division from January to March 2021. The business combines scientific modelling, advanced artifical intellienge and data analytics to create a powerful simulation platform tailored to the needs of the defence community.

Role
UX/UI

Year
2021

Agency
Direct

Client
Improbable

As a lot of the technology being developed is Super Top Secret™️ there wasn’t a huge amount of content or assets that could be shown on the site.

We decided to take the site down a very minimal, clean, look and feel which worked well in standing out from the competition and also enabled very little content to go a long way. By using lots of white space, big type and looping videos we were able to create a fairly engaging site with very little content.