The Institute of Practitioners in Advertising (IPA) represents some of the best creative agencies in the world. With their members being creatives, managers and influencers that not only understand the power of digital, but also know how to use it, they needed to push their digital estate to the next level and offer world-class digital services.
The IPA were looking for support to charter their route to a future state where agencies and individual members are offered a best-in-breed experience across all channels. Therefore, their digital offering needed to be functional, effective, and use the newest practical technology and tools – reflecting the prestige of their members.
Role - UX & UI
Agency - Precedent
Client - IPA
Year - 2017