IMS

Following branding work by an external agency, I worked on the site design for IMS, a technology and services platform to help developers create and run games.

Role
UX/UI

Year
2021

Agency
Direct

Client
Improbable

A strong element of the brand was the use of gradients which are created from the core brand colours as well as any images that are used, for example in case studies or news posts. Using this device, along with the strong typography and use of space, enabled the site to feel quite fresh within the gaming/tech space.