Towards the end of 2016 I freelanced at Reason for a few months, helping them on some of their retail and charity projects. Whilst there I also got to work on Gap’s My Store project.

Reason was working with Gap to create a responsive digital platform for visual merchandising. The platform enabled Gap to set up seasonal styles and displays, effortlessly uploading and sharing them across their global markets. The regional markets would then recreate the displays and engage in a two-way dialogue with Gap to ensure that everything was on brand.

I continued the work that Reason had started and worked on new features and functionality for the platform. The work ranged from high fidelity user flows to simple wireframing.

Please contact me to find out more about this project.

Role - UX & UI
Agency - Reason
Client - Gap
Year - 2016

Ganda 2021